Marketing
IKEA Just Did What No Business Should Ever Do. They're Geniuses for It (But Marketers Beware)
The's real value in making your company's marketing genuine.
By NICK HOBSON, CHIEF SCIENTIST AND DIRECTOR OF LABS, EMOTIVE TECHNOLOGIES, @NickMHobson
IKEA's latest ad campaign features pets destroying its products. Courtesy Company
Marketing By NICK HOBSON
IKEA Just Did What No Business Should Ever Do. They're Geniuses for It (But Marketers Beware)
The's real value in making your company's marketing genuine.
By NICK HOBSON
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