Naming

How to Choose the Best Name for Your Business

Entrepreneurs often feel angst about finding the perfect name for their business. This guide will help you choose a defensible trademark and a search-friendly, recognizable name.

By JOSH SPIRO

Getty Images

Naming By JOSH SPIRO

How to Choose the Best Name for Your Business

Entrepreneurs often feel angst about finding the perfect name for their business. This guide will help you choose a defensible trademark and a search-friendly, recognizable name.

By JOSH SPIRO

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