How this Family-Owned Retailer Capitalized on its Viral TikTok Moment
When Alabama sorority rush took over TikTok last summer, a small business called the Pants Store became famous overnight. Here's how the brand is keeping that momentum going.
By ALI DONALDSON, STAFF REPORTER, @AliCDonaldson
The original Pants Store in Leeds, Alabama. Courtesy SubjectTECHNOLOGY By ALI DONALDSON
How this Family-Owned Retailer Capitalized on its Viral TikTok Moment
When Alabama sorority rush took over TikTok last summer, a small business called the Pants Store became famous overnight. Here's how the brand is keeping that momentum going.
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