Marketing
This Marketing Pro Got Crocs on Every Celebrity From Bad Bunny to Justin Bieber. Now, He's the One Behind the Stanley Tumbler You Can't Escape
Terence Reilly, the executive who shepherded the Stanley Quencher to TikTok fame, offers his playbook for driving viral demand.
By ALI DONALDSON, STAFF REPORTER, @AliCDonaldson
Stanley's Quencher tumblers. Photo: Courtesy company
Marketing By ALI DONALDSON
This Marketing Pro Got Crocs on Every Celebrity From Bad Bunny to Justin Bieber. Now, He's the One Behind the Stanley Tumbler You Can't Escape
Terence Reilly, the executive who shepherded the Stanley Quencher to TikTok fame, offers his playbook for driving viral demand.
By ALI DONALDSON
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