Marketing
In The Age of Brand Authenticity, Most Marketers are Missing the Mark
88 percent of audiences value brand authenticity, but the majority of marketers are ignoring the one strategy that will meet this demand.
By AMY BALLIETT
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Marketing By AMY BALLIETT
In The Age of Brand Authenticity, Most Marketers are Missing the Mark
88 percent of audiences value brand authenticity, but the majority of marketers are ignoring the one strategy that will meet this demand.
By AMY BALLIETT
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