ICONS & INNOVATORS
20 Years Ago, Steve Jobs Taught a Master Class in Emotional Persuasion. Here's How He Did It
'Sell the benefit, not the feature.'
By BILL MURPHY JR., WWW.BILLMURPHYJR.COM, @BillMurphyJr
ICONS & INNOVATORS By BILL MURPHY JR.
20 Years Ago, Steve Jobs Taught a Master Class in Emotional Persuasion. Here's How He Did It
'Sell the benefit, not the feature.'
By BILL MURPHY JR.
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