LEAD  

How Emotionally Intelligent People Use 'the Penguin Rule' to Become Extraordinarily Persuasive

Study co-author: "It blows my mind."

By BILL MURPHY JR., WWW.BILLMURPHYJR.COM, @BillMurphyJr


Illustration: Getty Images



Newsletter

Inc.Africa
This Morning

Start your day with our news digest for entrepreneurs.

Sponsored Business content

Stroke_1
Stroke_1