Strategy
Southwest Airlines Just Revealed an Enormous Advantage. Why Doesn't Everyone Do This?
It's a $1.2 billion advantage this year alone.
By BILL MURPHY JR., WWW.BILLMURPHYJR.COM, @BillMurphyJr
Passengers deplane from a Southwest Airlines flight at Hollywood Burbank Airport. Getty Images
Strategy By BILL MURPHY JR.
Southwest Airlines Just Revealed an Enormous Advantage. Why Doesn't Everyone Do This?
It's a $1.2 billion advantage this year alone.
By BILL MURPHY JR.
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