INNOVATE
How IBM, Ford, DuPont and Sony Passed on Windows, the Cadillac, Gore-Tex and the iPod
Sometimes opportunity knocks but no one answers the door. How some ultimately great business ideas were initially ignored.
By BILL SAPORITO, EDITOR-AT-LARGE, INC., @bilsap
After getting zero interest from the likes of Sony and Philips, Tony Fadell took his music player to Steve Jobs. The union birthed the iPod. Illustration by Barry BlittINNOVATE By BILL SAPORITO
How IBM, Ford, DuPont and Sony Passed on Windows, the Cadillac, Gore-Tex and the iPod
Sometimes opportunity knocks but no one answers the door. How some ultimately great business ideas were initially ignored.
By BILL SAPORITO
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