INNOVATE  

How IBM, Ford, DuPont and Sony Passed on Windows, the Cadillac, Gore-Tex and the iPod

Sometimes opportunity knocks but no one answers the door. How some ultimately great business ideas were initially ignored.

By BILL SAPORITO, EDITOR-AT-LARGE, INC., @bilsap


After getting zero interest from the likes of Sony and Philips, Tony Fadell took his music player to Steve Jobs. The union birthed the iPod. Illustration by Barry Blitt



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