Strategy
What an Economic Crisis Makes Clear: Short-Term Planning Is Necessary; Long-Term Planning Is Vital
During the pandemic, a few companies thought the sales rush they enjoyed would last forever and never planned for the slowdown. Big mistake.
By CAREY SMITH, FOUNDER, BIG ASS FANS AND UNORTHODOX VENTURES
Illustration by Sébastien Thibault
Strategy By CAREY SMITH
What an Economic Crisis Makes Clear: Short-Term Planning Is Necessary; Long-Term Planning Is Vital
During the pandemic, a few companies thought the sales rush they enjoyed would last forever and never planned for the slowdown. Big mistake.
By CAREY SMITH
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