Marketing
The Lifestyle Brand is Dead – Long Live The Lifestyle Brand
Lessons to consider from iconic brands like Victoria's Secret and Ralph Lauren.
By CHAUNCEY ZALKIN, COLUMNIST, INC.COM, @chaunceyzalkin
Victoria's Secret store in Milan, Italy. Getty Images
Marketing By CHAUNCEY ZALKIN
The Lifestyle Brand is Dead – Long Live The Lifestyle Brand
Lessons to consider from iconic brands like Victoria's Secret and Ralph Lauren.
By CHAUNCEY ZALKIN
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