Customer Service
How to Recall a Product Without Alienating Your Customers
Experts say a recall doesn't have to be the death knell of your company. But maintaining consumer trust takes both planning and deft, empathic communication.
By CHRISTINE LAGORIO-CHAFKIN, Senior Writer, @Lagorio
Customer Service By CHRISTINE LAGORIO-CHAFKIN
How to Recall a Product Without Alienating Your Customers
Experts say a recall doesn't have to be the death knell of your company. But maintaining consumer trust takes both planning and deft, empathic communication.
By CHRISTINE LAGORIO-CHAFKIN
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