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How to Recall a Product Without Alienating Your Customers

Experts say a recall doesn't have to be the death knell of your company. But maintaining consumer trust takes both planning and deft, empathic communication.

By CHRISTINE LAGORIO-CHAFKIN, Senior Writer, @Lagorio


Daily Harvest's French Lentil and Leek Crumbles were recalled by the FDA on June 23. Getty Images; Courtesy Company; Inc.



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