Marketing
Why a 'Surprise' Kickstarter Hit Actually Took a Year of Intense Planning
Virality isn't spontaneous combustion. For one breakout product, Boona, the marketing required as much work as the engineering.
By CHRISTINE LAGORIO-CHAFKIN, Senior Writer, @Lagorio
A Boona tandem shower. Courtesy Boona
Marketing By CHRISTINE LAGORIO-CHAFKIN
Why a 'Surprise' Kickstarter Hit Actually Took a Year of Intense Planning
Virality isn't spontaneous combustion. For one breakout product, Boona, the marketing required as much work as the engineering.
By CHRISTINE LAGORIO-CHAFKIN
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