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Demand Has Never Been Higher, but These Infant-Formula Startups Are Pausing New Orders

Amidst a nationwide shortage in baby formula, two startups made the uncomfortable decision to shut down new orders so they can favor the existing loyal customers.

By CHRISTINE LAGORIO-CHAFKIN, Senior Writer, @Lagorio

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INNOVATE By CHRISTINE LAGORIO-CHAFKIN

Demand Has Never Been Higher, but These Infant-Formula Startups Are Pausing New Orders

Amidst a nationwide shortage in baby formula, two startups made the uncomfortable decision to shut down new orders so they can favor the existing loyal customers.

By CHRISTINE LAGORIO-CHAFKIN

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