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5 Ways Innovative Retail Brands Are Future-Proofing Their Companies

Precision forecasting. Customer-fueled design. Authentic branding. Here's how innovative retail companies can withstand the pressures of the coming years.

By CHRISTINE LAGORIO-CHAFKIN, Senior Writer, @Lagorio


Hope for Flowers' founder Tracy Reese, Food52's co-founder and CEO Amanda Hesser and Fig's co-founder & co-CEO Trina Spear approach their retail companies with longer-term visions and planning. Getty Images



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