Design  

How This Creative Couple Rewrote the Marketing Jingle for Gen-Z With a TikTok Video That Got 1 Billion Views

Trusting their own creative compass, this marketing duo broke all the video platform's rules--and records--with an original score for the cosmetics brand E.l.f.

By CHRISTINE LAGORIO-CHAFKIN, Senior Writer, @Lagorio


Photo by Solen Feyissa on Unsplash



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