Design
How This Creative Couple Rewrote the Marketing Jingle for Gen-Z With a TikTok Video That Got 1 Billion Views
Trusting their own creative compass, this marketing duo broke all the video platform's rules--and records--with an original score for the cosmetics brand E.l.f.
By CHRISTINE LAGORIO-CHAFKIN, Senior Writer, @Lagorio
Photo by Solen Feyissa on UnsplashDesign By CHRISTINE LAGORIO-CHAFKIN
How This Creative Couple Rewrote the Marketing Jingle for Gen-Z With a TikTok Video That Got 1 Billion Views
Trusting their own creative compass, this marketing duo broke all the video platform's rules--and records--with an original score for the cosmetics brand E.l.f.
By CHRISTINE LAGORIO-CHAFKIN
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