Strategy
How a Secret Meeting With Steve Jobs Led to Disney's 'Digital Wake-Up Call'
Before acquiring Pixar for $7.4 billion, the Walt Disney Company partnered with its leader, Steve Jobs, to create a revolutionary new business model in the entertainment industry.
By DADE HAYES & DAWN CHMIELEWSKI
Steve Jobs. Getty Images
Strategy By DADE HAYES & DAWN CHMIELEWSKI
How a Secret Meeting With Steve Jobs Led to Disney's 'Digital Wake-Up Call'
Before acquiring Pixar for $7.4 billion, the Walt Disney Company partnered with its leader, Steve Jobs, to create a revolutionary new business model in the entertainment industry.
By DADE HAYES & DAWN CHMIELEWSKI
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