Sales
Most Founders Get the Cost to Acquire a Customer Wrong. Here's How to Do It Right
Which CAC you show investors-- and why-- says more about you as a founder than you think
By EVAN FISHER, FOUNDER, UNICORN CAPITAL, @EvanHFisher
Photo by cottonbro from Pexels
Sales By EVAN FISHER
Most Founders Get the Cost to Acquire a Customer Wrong. Here's How to Do It Right
Which CAC you show investors-- and why-- says more about you as a founder than you think
By EVAN FISHER
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