Marketing
How Technology Is Helping Fight Online Ad Fraud
Advancements in technology like AI, machine learning and blockchain can help protect your spending and enhance campaign efficacy.
By HEATHER WILDE, DIGITAL SOLUTIONS LEAD, THE DIFFERENCE, @@heathriel
Illustration: Getty Images
Marketing By HEATHER WILDE
How Technology Is Helping Fight Online Ad Fraud
Advancements in technology like AI, machine learning and blockchain can help protect your spending and enhance campaign efficacy.
By HEATHER WILDE
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