Social Media
Don't Get Sucked In By Influencers
Yes, you can catch a viral wave, at least for a couple of hot minutes. But the downside for your brand can be ugly and long lasting.
By HOWARD TULLMAN, GENERAL MANAGING PARTNER, G2T3V AND CHICAGO HIGH TECH INVESTORS, @tullman
Illustration: Getty Images
Social Media By HOWARD TULLMAN
Don't Get Sucked In By Influencers
Yes, you can catch a viral wave, at least for a couple of hot minutes. But the downside for your brand can be ugly and long lasting.
By HOWARD TULLMAN
Newsletter
Inc.Africa
This Morning
Start your day with our news digest for entrepreneurs.Inc.Africa This Morning
Start your day with our news digest for entrepreneurs.Sponsored Business content
Sponsored Business content
top stories
top videos
top stories
top videos