Strategy
Peloton Has to Get Off the Bike
A star of the pandemic, the company now has to realize that selling hardware is like swimming with bike chains around its neck. Like many companies, it waited too long to transform. Don't make that same mistake.
By HOWARD TULLMAN, GENERAL MANAGING PARTNER, G2T3V AND CHICAGO HIGH TECH INVESTORS, @tullman
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Strategy By HOWARD TULLMAN
Peloton Has to Get Off the Bike
A star of the pandemic, the company now has to realize that selling hardware is like swimming with bike chains around its neck. Like many companies, it waited too long to transform. Don't make that same mistake.
By HOWARD TULLMAN
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