Best Industries

In the Beauty Industry, Gender-Neutral Is the Next Big Thing. This Startup's Success Shows Why

Ursa Major is one of a fast-growing crop of personal-care brands that are taking gender out of the equation.

By SOPHIE DOWNES, Assistant Editor, @sophiewdownes

Courtesy Ursa Major

Best Industries By SOPHIE DOWNES

In the Beauty Industry, Gender-Neutral Is the Next Big Thing. This Startup's Success Shows Why

Ursa Major is one of a fast-growing crop of personal-care brands that are taking gender out of the equation.

By SOPHIE DOWNES

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