TECHNOLOGY
Apple Started the iPhone 15 Event With an Unexpectedly Powerful Master Class in Storytelling
It's a throwback to one of Steve Jobs's most effective skills.
By JASON ATEN, TECH COLUMNIST, @jasonaten
Tim Cook presents at an Apple special event on September 12, 2023, in Cupertino, California. Photo: Getty ImagesTECHNOLOGY By JASON ATEN
Apple Started the iPhone 15 Event With an Unexpectedly Powerful Master Class in Storytelling
It's a throwback to one of Steve Jobs's most effective skills.
By JASON ATEN
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