TECHNOLOGY
HBO Max's New Branding Is a Mess. The App Is Even Worse
Why force your customers to go through all of this just to deliver a worse experience?
By JASON ATEN, TECH COLUMNIST, @jasonaten
Getty ImagesTECHNOLOGY By JASON ATEN
HBO Max's New Branding Is a Mess. The App Is Even Worse
Why force your customers to go through all of this just to deliver a worse experience?
By JASON ATEN
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