Marketing
Ikea's New Ad Claims It's 'Proudly Second Best' and It Is a Stroke of Genius
Just in time for Mother's Day, the ad is a touching tribute to parents.
By JASON ATEN, TECH COLUMNIST, @jasonaten
Getty Images
Marketing By JASON ATEN
Ikea's New Ad Claims It's 'Proudly Second Best' and It Is a Stroke of Genius
Just in time for Mother's Day, the ad is a touching tribute to parents.
By JASON ATEN
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