LEAD
Nike Faced Intense Criticism Over Not Selling This World Cup Jersey. Its Apology Is the 1 Thing No Company Should Ever Do
This is what happens when you make decisions with spreadsheets.
By JASON ATEN, TECH COLUMNIST, @jasonaten
England goalkeeper Mary Earps during the FIFA Women's World Cup 2023 Final match between Spain and England on August 20, 2023, in Sydney, Australia. Getty ImagesLEAD By JASON ATEN
Nike Faced Intense Criticism Over Not Selling This World Cup Jersey. Its Apology Is the 1 Thing No Company Should Ever Do
This is what happens when you make decisions with spreadsheets.
By JASON ATEN
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