Marketing
Starbucks Is Making a Very Big Bet on a Very Strange Idea, and I Can't Decide if It's Brilliant or Bizarre
The coffee giant thinks adding olive oil to your latte is the next big thing.
By JASON ATEN, TECH COLUMNIST, @jasonaten
Starbucks Coffee store in Hong Kong. Photo: Getty Images
Marketing By JASON ATEN
Starbucks Is Making a Very Big Bet on a Very Strange Idea, and I Can't Decide if It's Brilliant or Bizarre
The coffee giant thinks adding olive oil to your latte is the next big thing.
By JASON ATEN
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