Marketing
9 Years Ago, a Simple Marketing Decision Helped Slack Become a $27 Billion Company
Because the last thing founder Stewart Butterfield wanted to do was sell saddles.
By JEFF HADEN, CONTRIBUTING EDITOR, INC.COM, @jeff_haden
Slack founder Stewart Butterfield stands outside the New York Stock Exchange in New York City. Getty Images
Marketing By JEFF HADEN
9 Years Ago, a Simple Marketing Decision Helped Slack Become a $27 Billion Company
Because the last thing founder Stewart Butterfield wanted to do was sell saddles.
By JEFF HADEN
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