Marketing
Apple's New Ad Implies You No Longer Need a Case for an iPhone – and It's Very Smart Marketing
Sometimes the extreme use case can provide even greater reassurance of product durability, quality or safety.
By JEFF HADEN, CONTRIBUTING EDITOR, INC.COM, @jeff_haden
The iPhone 13 seen on display at an Apple store. Getty Images
Marketing By JEFF HADEN
Apple's New Ad Implies You No Longer Need a Case for an iPhone – and It's Very Smart Marketing
Sometimes the extreme use case can provide even greater reassurance of product durability, quality or safety.
By JEFF HADEN
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