Strategy
30 Years Ago, This Decision Helped Make Costco the Second-Biggest Retailer in the World
Instead of becoming an everything store, Costco focused on giving customers fewer choices – and only one house brand.
By JEFF HADEN, CONTRIBUTING EDITOR, INC.COM, @jeff_haden
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Strategy By JEFF HADEN
30 Years Ago, This Decision Helped Make Costco the Second-Biggest Retailer in the World
Instead of becoming an everything store, Costco focused on giving customers fewer choices – and only one house brand.
By JEFF HADEN
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