Sales
How Can You Satisfy Loyal Customers While Landing New Customers? It's Simpler Than You Think
To NASCAR President Steve Phelps, every fan--no matter how casual or avid--still wants the same thing.
By JEFF HADEN, CONTRIBUTING EDITOR, INC.COM, @jeff_haden
NASCAR President Steve Phelps. Illustration: Reagan Allen; Photo: Getty Images
Sales By JEFF HADEN
How Can You Satisfy Loyal Customers While Landing New Customers? It's Simpler Than You Think
To NASCAR President Steve Phelps, every fan--no matter how casual or avid--still wants the same thing.
By JEFF HADEN
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