GROW  

Neuroscientists Just Discovered What Causes You to See a Memory as Good Or Bad – and Why the Distinction Is Helpful in Business

While research shows a specific brain chemical assigns a positive or negative emotion to specific situations, there are practical ways to game the neurochemical system.

By JEFF HADEN, CONTRIBUTING EDITOR, INC.COM, @jeff_haden


Getty Images



Newsletter

Inc.Africa
This Morning

Start your day with our news digest for entrepreneurs.

Sponsored Business content

  • Inc.Africa

    SPONSORED CONTENT

    Optimizing Private Debt Operations:

  • Inc.Africa

    SPONSORED CONTENT

    PE Front Office as a Catalyst for Operational Excellence at Hlayisani Capital

  • Inc.Africa

    SPONSORED CONTENT

    Revolutionizing Private Equity Deal Pipeline with Advanced Technology Solutions

  • Inc.Africa

    SPONSORED CONTENT

    Science Delivers Smoking Alternatives

  • Inc.Africa

    SPONSORED CONTENT

    Beyond the Numbers:

  • Inc.Africa

    SPONSORED CONTENT

    It’s Time to Invest in Africa’s Young Entrepreneurs. And The Continent’s Future

  • Inc.Africa

    SPONSORED CONTENT

    Quick, reliable WiFi for SoHo users

  • Inc.Africa

    SPONSORED CONTENT

    Small businesses need secure networking too

  • Inc.Africa

    SPONSORED CONTENT

    Aruba Instant On enhances the hospitality industry

  • Inc.Africa

    SPONSORED CONTENT

    Aruba Instant On boosts the gaming experience

  • Inc.Africa

    PAID ADVERTISING

    Power, agility and scalability with Intel Xeon CPUs

  • Inc.Africa

    PAID ADVERTISING

    The simplest way to improve your processing requirements

  • Inc.Africa

    SPONSORED CONTENT

    Why Using References Should Be the New Gold Standard in Recruitment

Stroke_1
Stroke_1