Marketing
How Do You Create a New Product Category? By Intentionally Carrying a Heavier Load
Stefan Olander, founder of the 'gravity fitness' brand Omorpho, on taking a counterintuitive approach to a multi-billion-dollar industry.
By JEFF HADEN, CONTRIBUTING EDITOR, INC.COM, @jeff_haden
Marketing By JEFF HADEN
How Do You Create a New Product Category? By Intentionally Carrying a Heavier Load
Stefan Olander, founder of the 'gravity fitness' brand Omorpho, on taking a counterintuitive approach to a multi-billion-dollar industry.
By JEFF HADEN
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