Strategy
Read More, Achieve More: How Billion-Dollar Startups Like Amazon, Spanx, Lululemon, and Trader Joe's Were Sparked by a Little Reading
From helping hone their pitch to inking a company's name, founders have often found inspiration in reading.
By JEFF HADEN, CONTRIBUTING EDITOR, INC.COM, @jeff_haden
Illustration: Inc./GettyStrategy By JEFF HADEN
Read More, Achieve More: How Billion-Dollar Startups Like Amazon, Spanx, Lululemon, and Trader Joe's Were Sparked by a Little Reading
From helping hone their pitch to inking a company's name, founders have often found inspiration in reading.
By JEFF HADEN
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