Marketing
The $10 Billion Man: How Nike Lost Lionel Messi to Adidas for a 'Few Hundred Bucks Worth of Tracksuits'
Lionel Messi is a seven-time Ballon d'Or winner, global superstar, and cultural phenomenon, yet in 2005 Nike let him get away.
By JEFF HADEN, CONTRIBUTING EDITOR, INC.COM, @jeff_haden
Lionel Messi. Photo: Getty Images
Marketing By JEFF HADEN
The $10 Billion Man: How Nike Lost Lionel Messi to Adidas for a 'Few Hundred Bucks Worth of Tracksuits'
Lionel Messi is a seven-time Ballon d'Or winner, global superstar, and cultural phenomenon, yet in 2005 Nike let him get away.
By JEFF HADEN
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