Franchises
The Lionel Messi Factor Is Just One Part of the Story: The Rise of MLS as a Sport and Business
Consistent growth in attendance, viewers, sponsorship and franchise values. And oh yeah: Lionel Messi.
By JEFF HADEN, CONTRIBUTING EDITOR, INC.COM, @jeff_haden
Lionel Messi during the second half of his match against Charlotte FC in Charlotte, North Carolina. Getty Images
Franchises By JEFF HADEN
The Lionel Messi Factor Is Just One Part of the Story: The Rise of MLS as a Sport and Business
Consistent growth in attendance, viewers, sponsorship and franchise values. And oh yeah: Lionel Messi.
By JEFF HADEN
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