Strategy
The Longshot Winner of the Kentucky Derby Just Revealed a Brutal Truth About a Common Cognitive Bias
If you bet $10 on Rich Strike to win the Kentucky Derby, you made $800. But that's not the real lesson of this long shot horse's improbable victory.
By JEFF HADEN, CONTRIBUTING EDITOR, INC.COM, @jeff_haden
Rich Strike and Sonny Leon at the 148th Kentucky Derby in Louisville, Kentucky. Getty Images
Strategy By JEFF HADEN
The Longshot Winner of the Kentucky Derby Just Revealed a Brutal Truth About a Common Cognitive Bias
If you bet $10 on Rich Strike to win the Kentucky Derby, you made $800. But that's not the real lesson of this long shot horse's improbable victory.
By JEFF HADEN
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