Personal Finance

Think You're a Good Investor? Science Says You're Not (but If You Avoid 2 Cognitive Biases, You Could Be)

Research reveals that what you say drives your investment decisions isn't actually the reason. (Which might explain why the average investor rarely outperforms the market.)

By JEFF HADEN, CONTRIBUTING EDITOR, INC.COM, @jeff_haden

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Personal Finance By JEFF HADEN

Think You're a Good Investor? Science Says You're Not (but If You Avoid 2 Cognitive Biases, You Could Be)

Research reveals that what you say drives your investment decisions isn't actually the reason. (Which might explain why the average investor rarely outperforms the market.)

By JEFF HADEN

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