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What the Packers's $90 Million Stock Sale Says About the Nature of Customer Loyalty

The Green Bay Packers $300 stock shares are literally only worth the paper they're printed on--but for some raving fans, they're invaluable.

By JEFF HADEN, CONTRIBUTING EDITOR, INC.COM, @jeff_haden


Carolina Panthers vs Green Bay Packers; Photo by Mike Morbeck is licensed under CC BY-SA 2.0



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