Marketing
What's Better Than an Overly Chipper Chatbot? Anything, Say Researchers
Cheerful chatbots? Research shows they can make a customer service interaction worse, not better.
By JEFF HADEN, CONTRIBUTING EDITOR, INC.COM, @jeff_haden
Illustration: Getty Images
Marketing By JEFF HADEN
What's Better Than an Overly Chipper Chatbot? Anything, Say Researchers
Cheerful chatbots? Research shows they can make a customer service interaction worse, not better.
By JEFF HADEN
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