MONEY

When 'Free' Is Actually the Worst Deal: How the Zero-Price Effect Causes Smart People to Make Bad Decisions

Research shows getting something for free is so fun it can actually make you forget to do the math.

By JEFF HADEN, CONTRIBUTING EDITOR, INC.COM, @jeff_haden

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MONEY By JEFF HADEN

When 'Free' Is Actually the Worst Deal: How the Zero-Price Effect Causes Smart People to Make Bad Decisions

Research shows getting something for free is so fun it can actually make you forget to do the math.

By JEFF HADEN

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