MONEY

Why Do So Many Prices End in 9? How Left-Digit Bias Increases Sales and Boosts Profits

Ending prices with 9, or 99 or 999 seems like a too-obvious pricing strategy. Yet it works extremely well.

By JEFF HADEN, CONTRIBUTING EDITOR, INC.COM, @jeff_haden

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MONEY By JEFF HADEN

Why Do So Many Prices End in 9? How Left-Digit Bias Increases Sales and Boosts Profits

Ending prices with 9, or 99 or 999 seems like a too-obvious pricing strategy. Yet it works extremely well.

By JEFF HADEN

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