Social Media  

Microsoft's CEO Has The Smartest Social Media Strategy I've Ever Seen. It's the Opposite of What Facebook Is Doing.

There's no sense trying to be ubiquitous. Satya Nadella is taking a smarter path by building niche communities around Microsoft products.

By JEFF STEEN, CONTENT MARKETER AND AUTHOR, @@in_the_write


Satya Nadella at LeWeb; Photo by Dan Taylor/Heisenberg Media is licensed under CC BY 2.0



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