Strategy
Why the 'The Customer Is Always Right' Is a Terrible Policy (and What to Do Instead)
"The customer is always right" was always problematic. These days it’s a terrible policy. Research offers a better approach.
By JESSICA STILLMAN, CONTRIBUTOR, INC.COM, @EntryLevelRebel
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Strategy By JESSICA STILLMAN
Why the 'The Customer Is Always Right' Is a Terrible Policy (and What to Do Instead)
"The customer is always right" was always problematic. These days it’s a terrible policy. Research offers a better approach.
By JESSICA STILLMAN
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