INNOVATE

How To Price a New Product in a Competitive Market

If you understand buying a new pair of running shoes, you can figure out how to price your product

By JOE PROCOPIO, FOUNDER, TEACHINGSTARTUP.COM, @jproco

Illustration: Inc. Magazine; Images: Getty Images

INNOVATE By JOE PROCOPIO

How To Price a New Product in a Competitive Market

If you understand buying a new pair of running shoes, you can figure out how to price your product

By JOE PROCOPIO

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