INNOVATE

Caring About the Planet Isn't Enough. You Need to Show Customers You Mean It

Erin Allweiss and Melody Serafino, founders of PR agency No. 29 Communications, weigh in on how to publicize your company's environmental efforts in a way that feels genuine and authentic to your audience.

By JORDAN HICKEY

Erin Allweiss and Melody Serafino. Courtesy Company

INNOVATE By JORDAN HICKEY

Caring About the Planet Isn't Enough. You Need to Show Customers You Mean It

Erin Allweiss and Melody Serafino, founders of PR agency No. 29 Communications, weigh in on how to publicize your company's environmental efforts in a way that feels genuine and authentic to your audience.

By JORDAN HICKEY

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