TECHNOLOGY
BMW Just Made a Huge Change That Has Customers Very Angry. It's a Lesson in Emotional Intelligence
By stealthily introducing a subscription model for basic features, BMW made some huge mistakes. Here's what you can learn from it.
By JUSTIN BARISO, AUTHOR, EQ APPLIED, @JustinJBariso
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TECHNOLOGY By JUSTIN BARISO
BMW Just Made a Huge Change That Has Customers Very Angry. It's a Lesson in Emotional Intelligence
By stealthily introducing a subscription model for basic features, BMW made some huge mistakes. Here's what you can learn from it.
By JUSTIN BARISO
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