Strategy
Starbucks CEO Howard Schultz Sent an Inspiring Letter to Employees. This Was the Most Interesting Part
Starbucks chief executive says the company needs to reinvent itself. How? Enter the IKEA effect.
By JUSTIN BARISO, AUTHOR, EQ APPLIED, @JustinJBariso
Howard Schultz, CEO of Starbucks. Owen Hoffmann/Patrick McMullan via Getty Images
Strategy By JUSTIN BARISO
Starbucks CEO Howard Schultz Sent an Inspiring Letter to Employees. This Was the Most Interesting Part
Starbucks chief executive says the company needs to reinvent itself. How? Enter the IKEA effect.
By JUSTIN BARISO
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