Strategy
How to Better Grow Your Brand by Avoiding Founder Story Clichés
A good founder's story can help a brand connect with its audience, but if that story is a little too familiar it could lead to devastating brand consequences.
By KATIE KLENCHESKI
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Strategy By KATIE KLENCHESKI
How to Better Grow Your Brand by Avoiding Founder Story Clichés
A good founder's story can help a brand connect with its audience, but if that story is a little too familiar it could lead to devastating brand consequences.
By KATIE KLENCHESKI
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