TECHNOLOGY
Apple Plans to Use a Pricing Secret Discovered By Harvard
The tech company's latest experiments with pricing will come at a cost to its brand reputation
By KELLY MAIN, WRITER/ADVISER, @thekellymain
Customers shop at the flagship Apple store in NYC. Photo: Getty Images
TECHNOLOGY By KELLY MAIN
Apple Plans to Use a Pricing Secret Discovered By Harvard
The tech company's latest experiments with pricing will come at a cost to its brand reputation
By KELLY MAIN
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